Ludo Vex Privacy Policy

Who we are

Ludo Vex (the “App”) is published by Vex Games, a brand of VEXAGENCY LLC (a Kentucky (USA) limited liability company), address: 271 W Short St Ste 410, Lexington, KY 40507-1213, United States (“we”, “us”). We are the controller of the personal data described in this policy. Contact: support@vex.games.

Data we process when you play online

Offline modes work without an account. When you use online features, the App automatically creates a guest account on our game server, and we process:

• Guest account ID — a random identifier linked to an ID generated on your device, so we can recognise your account without a password;
• Display name — optional; if you set one, other players can see it;
• Game stats and leaderboard entries — such as wins, losses, scores and rank;
• Wallet coins — virtual coins earned in the game, with no real-money value;
• Match data — matches played, moves, results and times, used to run matches and detect cheating;
• IP address and connection data — to connect you to the server, prevent abuse and keep the service secure.

We do not ask for your real name, email address, phone number, contacts, photos or precise location.

Data stored on your device

Settings (sound, language, board theme), offline progress, unlocked items and your consent choices are saved locally on your device. They are removed when you uninstall the App or clear its storage.

Our game server

Online features run on a game server based on Nakama (open-source software by Heroic Labs). We operate the server; it is hosted in the European Union by [[FILL:SERVER_HOSTING_PROVIDER]], which processes data only on our instructions. Connections between the App and the server are encrypted.

Advertising (Google AdMob)

The App is free and shows ads from Google AdMob (Google LLC / Google Ireland Limited). The Google Mobile Ads SDK may collect your device’s advertising ID, IP address (used to estimate general location), device information such as model, OS version and language, ad interactions and diagnostic data, and may use cookies or similar identifiers. Google uses this data to show and measure ads, limit repetition, prevent fraud and — with your consent where required — personalise ads. Google acts as an independent controller; see How Google uses information from sites or apps that use its services.

Some in-game items can be unlocked by watching optional rewarded ads. Watching is always your choice.

Consent and Privacy options

In the EEA, the UK and Switzerland, and wherever the law requires it, the App shows a consent message from Google’s User Messaging Platform (UMP) before personalised ads are used. If you decline, you may still see non-personalised ads. You can change your choice at any time in Settings → Privacy options. You can also delete or reset your advertising ID in your Android settings (Privacy → Ads).

Legal bases (GDPR)

• Contract (Art. 6(1)(b)) — to create your guest account and provide online play, leaderboards and coins;
• Legitimate interests (Art. 6(1)(f)) — to keep the game secure, prevent cheating and abuse, fix bugs and show non-personalised ads that fund the free game;
• Consent (Art. 6(1)(a)) — for personalised ads and for storing or accessing information on your device where required; you can withdraw it at any time;
• Legal obligation (Art. 6(1)(c)) — where the law requires us to keep or disclose data.

Sharing and international transfers

We do not sell your personal data. We share it only with service providers that help us run the game (such as our hosting provider), with Google for advertising as described above, or when required by law. Your display name and leaderboard entries are visible to other players. Our game server is hosted in the EU, while our company is based in the United States, so data may be transferred between the EU and the US; Google may also process data in the US and other countries. For transfers of data from the EEA, the UK or Switzerland we rely on appropriate safeguards, such as the EU–US Data Privacy Framework where applicable or the European Commission’s standard contractual clauses.

Retention

• Guest account, display name, stats, leaderboard entries, coins and match data: kept while your account is active; accounts not used for 24 months are deleted automatically.
• After you delete your account, the data is removed from the live server within 30 days and from backups within a further 30 days.
• Server logs with IP addresses: kept for up to 30 days, unless needed longer to investigate abuse.
• Data on your device: until you uninstall the App or clear its storage.

Deleting your account

You can delete your account at any time in the App (Settings → Delete account) or by emailing support@vex.games with the player ID shown in Settings. Details: Delete account & data.

Children

The App is not directed to children under 13, and we do not knowingly collect personal information from children under 13, in line with the US Children’s Online Privacy Protection Act (COPPA). If we learn that a child under 13 has provided personal information, we will delete it — parents or guardians can contact us at support@vex.games. Where a higher minimum age applies for consenting to online services in your country (for example in some EU countries), younger users should use online features only with a parent’s permission.

Your rights

Depending on where you live, you have the right to access, correct, delete or receive a copy of your personal data, to restrict or object to processing, and to withdraw consent at any time. To use these rights, email support@vex.games with your player ID. You may also complain to your local data protection authority.

US privacy rights (California and other states)

If you live in California or another US state with a consumer privacy law (such as the CCPA as amended by the CPRA), you have the right to know what personal information we collect and why, to access, correct or delete it, to opt out of its “sale” or “sharing”, and not to be treated differently for using these rights. The categories of personal information we process, their sources and purposes are listed above.

We, the developer, do not sell personal information and do not share it for cross-context behavioral advertising. Google AdMob may use device identifiers (such as your advertising ID) to show ads, which some state laws may treat as “sharing”. You can opt out at any time through the consent message and Settings → Privacy options where available, or by deleting your advertising ID in Android settings.

To make a request, email support@vex.games (include your player ID if you have one). We will verify your request and reply within 45 days. You may also use an authorized agent.

Security

We use encrypted connections, access controls and regular updates to protect data. No system is completely secure, but we work hard to protect your information.

Changes

We may update this policy. The new version will be published on this page with a new effective date; for important changes we will also inform you in the App.

Contact

VEXAGENCY LLC (Vex Games)
271 W Short St Ste 410, Lexington, KY 40507-1213, United States
Email: support@vex.games
Website: vex.games